Bay Pulse Marketing Proposal prepared for 2KTA Architects · May 13, 2026
Confidential Proposal

A web presence built for 2KTA's next chapter — from Toronto to San Jose.

Below are three paths for rebuilding 2KTA's site to match the relocation: one that polishes the existing builder, one that rebuilds on the same long-term stack our other custom clients use, and one in WordPress for maximum portability. Each is offered as either a one-time engagement or a monthly subscription.

Prepared for
2KTA Architects
Prepared by
Bruce Johnson · Bay Pulse
Date
May 13, 2026
Valid through
June 30, 2026
2kta.com today

A snapshot of the current site, for reference. The full audit and three rebuild paths follow below.

Screenshot of the current 2kta.com homepage — a dark hero photograph with the firm's name and an introduction
Already built — three concepts for you to see

Three full redesign concepts of your new site, built and ready to view.

Before we send this proposal, we built three different visual directions for what 2KTA's new site could look like — using your real projects, your real address, and your existing portfolio. Three styles. You pick the one that feels right.

Modern Editorial concept preview Dark Premium Gallery concept preview Warm Heritage concept preview
Modern Editorial
View the three concepts live →

Click any concept above to interact with it. Use the tabs to switch between Modern Editorial, Dark Premium, and Warm Heritage.

Three paths forward

Pick the depth that fits the moment.

Each option is offered with two pricing structures: a one-time engagement with 30 days of revisions included, or a monthly subscription with no upfront fee that includes the build amortized plus ongoing care.

Option 01

Polish & Reposition

Keep your current website — we just fix what's underneath
What's included
  • Better titles and descriptions on every page (the labels Google uses to show your site in search results)
  • Rewritten copy that introduces 2KTA to the Bay Area while keeping the Toronto story
  • Portfolio moved to the top of the homepage so visitors see your work first
  • Google Analytics and search tracking set up
  • Business info added in a format Google can read (address, services, hours, reviews)
  • New Google Business Profile listing for the San Jose location
What this can't fix
  • The 8.6-second mobile load time — your current website builder can't go faster than that
  • Bigger design or layout changes — the template controls the look
  • The need to log into your builder every time you want to update anything
Timeline: 1–2 weeks
One-time + 30-day revisions
USD $2,200
Single invoice, deliverable in 2 weeks
Or, monthly subscription
USD $399/mo
6-month minimum — $2,394 total
Best for: the fastest, cheapest fix — accepts a performance ceiling the platform can't escape.
Recommended
Option 02

Custom Build

A brand-new fast website on the modern stack we use for our top clients
What's included
  • Brand-new site designed around your portfolio — Toronto work front and center, Bay Area positioning woven through
  • A content management system — or CMS — where you (or your office manager) can update text, swap images, and add new projects yourself. No developer needed. (Here's a plain-English explainer of what a CMS is, if the term's new to you.)
  • Mobile load time under 1.5 seconds, guaranteed (compared to 8.6 seconds today)
  • Full search engine setup: business info Google can read, sitemap, Google Analytics, search tracking — all done
  • Every page on your current site automatically forwards to its new home — no broken links from Google or other websites that already link to you
  • A one-hour training call so you're comfortable editing your own site
  • You own all the code and content. If you ever want to move to a different web developer, the keys go with you.
Timeline: 4–6 weeks
One-time, hand-off
USD $7,500
Build + 30 days of revisions, then it's yours to manage
One-time + Care Plan RECOMMENDED
USD $7,500 + $219/mo
We keep the site running — security, edits, monthly reports, ongoing optimization. 12-month minimum on Care Plan.
Or, monthly subscription
USD $999/mo
12-month minimum, no upfront fee — everything bundled
Best for: the strongest long-term position — fastest site, easiest to edit yourself, and you own everything. What we build for our most ambitious client work.
Option 03

WordPress

Brand-new WordPress site on premium hosting
What's included
  • Brand-new custom-designed WordPress site, tuned for showcasing architecture portfolios
  • Set up on premium hosting (WP Engine or Kinsta — the kind big companies use). You own the hosting account directly, so if you ever leave us, the site stays yours. Hosting is billed by them to you, typically $30–$50/month.
  • Full search engine setup: business info Google can read, sitemap, page-by-page SEO controls
  • Mobile load time under 2.5 seconds (compared to 8.6 seconds today)
  • Every page on your current site automatically forwards to its new home — no broken links
  • Daily backups, security monitoring, and all the routine updates handled for you
  • Every page and project from your current site brought over to the new one
Why this option matters
  • WordPress is the most popular website system in the world — any web person you ever hire will know it
  • Easier to hand off to another agency or in-house team in the future
Timeline: 4–5 weeks
One-time, hand-off
USD $4,995
You handle hosting (~$30/mo), plugin updates, security patches yourself
One-time + Care Plan RECOMMENDED
USD $4,995 + $129/mo
We handle WordPress updates, plugin patches, security monitoring. You still own hosting (~$30/mo).
Or, monthly subscription
USD $699/mo
12-month minimum, no upfront fee — hosting still billed to you directly
Best for: a familiar platform you can find help for anywhere. Slightly slower than the custom stack but a safe, well-understood choice. Note: WordPress sites need regular security patches and plugin updates — the Care Plan is genuinely recommended over hand-off here.
Where 2kta.com is today

The technical case behind the options.

I ran a fresh technical audit on 2kta.com before drafting this proposal. The site has a clear, honest portfolio of meaningful work — Jewel Condos, Christie House, Beth JL, the Halton Sport Centre — but the technical and SEO layers are not pulling their weight for a firm of your standing. The audit below explains why a rebuild (Options 2 or 3) is the recommendation rather than only polishing what's there.

8.6s
Mobile load time (LCP)
Target: under 2.5s
57/100
Mobile performance score
Target: 90+
0
Keywords ranked in Google
(globally, all countries)
1/5
Security headers present
HSTS, CSP, frame protections missing
1
2kta.com is invisible to search engines. Independent search tracking shows the site currently doesn't appear in Google for a single search term — globally. If someone types "Toronto architect," "San Jose residential design," or virtually any service term into Google today, your site doesn't show up. There are 84 other websites that link to yours, which should help your rankings, but Google isn't crediting them because the basic information Google needs to understand your site — proper page titles, business details, contact info in a readable format — isn't there. Every visitor you get today is someone who already knows the firm or clicked from one of those linking sites directly.
2
Mobile load time is 8.6 seconds. For a prospective client browsing on a phone — the majority of architecture firm research happens this way — most visitors leave before the homepage finishes loading. Even with strong rankings, this would suppress conversion. Without rankings, it compounds the discoverability problem.
3
The homepage doesn't tell Google what your business is. There's no main headline marked up as the page title, no description of what 2KTA does, and no business details — address, services, hours — in a format Google can read. Your Toronto address is in the footer, but it's just text on a page, not the structured business info that powers Google Maps results and "Architect near me" searches. This is the root cause of the zero-ranking problem: there's nothing for Google to work with.
4
The portfolio is buried. Your Toronto work — Jewel Condos, Christie House, Beth JL Synagogue, the Halton Sport Centre — is the strongest argument for hiring 2KTA, and it takes effort to find on the current site. For a relocation, this is also a missed opportunity: the work is the proof of capability you bring with you to the Bay Area.
5
Your current site is on a basic website builder. The platform is one of the simple drag-and-drop site builders that come bundled with some domain providers. It works, but it limits how fast the site can be and what we can add to help Google find you. That's why polishing the existing site (Option 1) can only go so far — and why a rebuild (Options 2 or 3) lets us hit real performance and search visibility targets.
Full technical audit, including all three top quick-wins with revenue impact estimates: reports.baypulse.net/audit/9c29165ec5e2448d
My honest recommendation

Option 02 — the custom stack.

A relocation is the single best moment to invest in infrastructure that won't need replacing for five years. You're already changing address, business registrations, and market positioning. Doing the site at the same time means 2KTA arrives in San Jose with a fast, clean, search-friendly presence on day one — not six months later.

WordPress (Option 03) is a sensible, well-understood choice and a fine fallback. The ongoing plugin and security maintenance gradually eats the savings, but if portability matters more than performance, it's a reasonable pick.

Polishing the current builder (Option 01) is the cheapest path. It will get you a presentable site this month, but the load-time ceiling is real — you'll likely come back to me in 12–18 months wanting to rebuild anyway. If budget is the only constraint, that's the honest call. If it isn't, I'd skip it.

— Bruce Johnson, Bay Pulse Marketing
If we choose Option 02 or 03

Same domain, no downtime, no lost links.

Your 2kta.com domain stays exactly where it is — you don't lose ownership, change registrars, or do anything different. We build the new site separately, test it thoroughly, then flip a switch behind the scenes so visiting 2kta.com loads the new site instead of the old one. Every page on your current site automatically forwards to the right page on the new one, so anyone who has bookmarked your site or clicks a link to your old work lands in the right place. You and your contacts won't notice anything except that the site looks better and loads faster.

1
Discovery
Strategy call, content audit, brand direction
2
Concepts
Three design directions, you pick one
3
Build & preview
You see the full site at a private preview link before anything goes live
4
Forwarding setup
Every old page forwards to its new home, so no links break
5
Go live
Flip the switch, monitor for 30 days

Ready to move?

A 20-minute call is the easiest way to confirm scope and answer questions. Or, if email's easier, just reply with which option you'd like to move on and I'll send a contract.

Call (657) 631-3899 Email Bruce