2KTA Architects — Bay Area Repositioning Proposal

What a rebuild delivers

What you get — site & service.

The new site isn't just a fresh coat of paint. Here's what's actually under the hood — and what working with Bay Pulse looks like in practice.

The new site

Built modern, owned by you.

Mobile load under 1.5 seconds — about 5× faster than your current 8.6s. Visitors don't bounce before the page paints.
Modern codebase built to last 5+ years — no plugin treadmill, no monthly builder fees stacking up.
Full SEO setup wired in — structured business data, sitemap, Google Analytics, Search Console, social preview cards.
Content editor your office can use — change text, swap photos, add a project, without touching code or paying a developer.
You own everything — the domain, the code, the content, the hosting account, the CMS access. Never trapped.

Working with Bay Pulse

Local, solo, no handoffs.

Local — Atherton, CA. 30 minutes from San Jose. Real in-person meetings if that helps you commit.
Solo operator. You talk to the person actually building your site — no project managers, no offshore subcontractors, no game-of-telephone.
Three full concepts before you commit a dollar. Already done — see the slideshow above. No other agency will hand you that upfront.
Transparent pricing. Every package and stack option is public at baypulse.net/packages — nothing hidden, no surprise change orders.
Proven on this stack. Tiny Time Traveler — a portfolio-led publishing site — runs on the exact stack we're proposing here. Case study at baypulse.net/portfolio.

Where 2kta.com is today

The technical case behind the options.

I ran a fresh technical audit on 2kta.com before drafting this proposal. The site has a clear, honest portfolio of meaningful work — Jewel Condos, Christie House, Beth JL, the Halton Sport Centre — but the technical and SEO layers are not pulling their weight for a firm of your standing. The audit below explains why a rebuild (Options 2 or 3) is the recommendation rather than only polishing what's there.

8.6s

Mobile load time (LCP)
Target: under 2.5s

57/100

Mobile performance score
Target: 90+

Keywords ranked in Google
(globally, all countries)

1/5

Security headers present
HSTS, CSP, frame protections missing

2kta.com is invisible to search engines. Independent search tracking shows the site currently doesn't appear in Google for a single search term — globally. If someone types "Toronto architect," "San Jose residential design," or virtually any service term into Google today, your site doesn't show up. There are 84 other websites that link to yours, which should help your rankings, but Google isn't crediting them because the basic information Google needs to understand your site — proper page titles, business details, contact info in a readable format — isn't there. Every visitor you get today is someone who already knows the firm or clicked from one of those linking sites directly.

Mobile load time is 8.6 seconds. For a prospective client browsing on a phone — the majority of architecture firm research happens this way — most visitors leave before the homepage finishes loading. Even with strong rankings, this would suppress conversion. Without rankings, it compounds the discoverability problem.

The homepage doesn't tell Google what your business is. There's no main headline marked up as the page title, no description of what 2KTA does, and no business details — address, services, hours — in a format Google can read. Your Toronto address is in the footer, but it's just text on a page, not the structured business info that powers Google Maps results and "Architect near me" searches. This is the root cause of the zero-ranking problem: there's nothing for Google to work with.

The portfolio is buried. Your Toronto work — Jewel Condos, Christie House, Beth JL Synagogue, the Halton Sport Centre — is the strongest argument for hiring 2KTA, and it takes effort to find on the current site. For a relocation, this is also a missed opportunity: the work is the proof of capability you bring with you to the Bay Area.

Your current site is on a basic website builder. The platform is one of the simple drag-and-drop site builders that come bundled with some domain providers. It works, but it limits how fast the site can be and what we can add to help Google find you. That's why polishing the existing site (Option 1) can only go so far — and why a rebuild (Options 2 or 3) lets us hit real performance and search visibility targets.

Full technical audit, including all three top quick-wins with revenue impact estimates: reports.baypulse.net/audit/9c29165ec5e2448d

Three paths forward

Pick the depth that fits the moment.

Each option is offered with two pricing structures: a one-time engagement with 30 days of revisions included, or a monthly subscription with no upfront fee that includes the build amortized plus ongoing care.

Option 01 · GOOD

Polish & Reposition

Keep your current website — we just fix what's underneath

What's included

Better titles and descriptions on every page (the labels Google uses to show your site in search results)
Address and contact info updated for the new San Jose location
Portfolio moved to the top of the homepage so visitors see your work first
Google Analytics and search tracking set up
Business info added in a format Google can read (address, services, hours, reviews)
New Google Business Profile listing for the San Jose location

What this can't fix

The 8.6-second mobile load time — your current website builder can't go faster than that
Bigger design or layout changes — the template controls the look
The need to log into your builder every time you want to update anything

Timeline: 1–2 weeks

Best for: the fastest, cheapest fix — accepts a performance ceiling the platform can't escape.

Review the full Statement of Work →

Recommended

Option 02 · BEST

Modern Rebuild + Portfolio Pages

Everything in the Modern Rebuild (Better), plus a dedicated case study page for each major project

What's included

Brand-new site designed around your portfolio — Toronto work front and center, Bay Area positioning woven through
Individual case study pages for your major projects — Jewel Condos, Christie House, Beth JL Synagogue, Halton Sport Centre, Belleville LTC, and 5+ more of your most significant projects each get their own dedicated page
12–15 pages total — Home, About, Projects index, Services, Approach, Contact, plus 8–10 individual project pages
A content management system — or CMS — where you (or your office manager) can update text, swap images, and add new projects yourself. (Plain-English explainer of what a CMS is, if the term's new.)
Mobile load time under 1.5 seconds, guaranteed (compared to 8.6 seconds today)
Full search engine setup: business info Google can read, sitemap, Google Analytics, search tracking
New Google Business Profile for the San Jose location
A one-hour training call so you're comfortable editing your own site
You own all the code, content, hosting account, and CMS

Timeline: 4–6 weeks

Best for: the strongest long-term position. Your portfolio is the proof — and the marketing. Each major project becomes its own Google-indexable, share-on-LinkedIn-able marketing asset. What we build for our most ambitious client work.

Review the full Statement of Work →

Option 03 · BETTER

Modern Rebuild

The same modern foundation as Option 02 — without the case study content work right now

What's included

Brand-new site built on the same modern stack we use for our top clients (Cloudflare hosting + Sanity content editor + your own GitHub repo)
6-7 pages mapping to your current site exactly: Home, About, Projects (all projects on one indexed page like today, just modernized), Blog index, your 2 existing blog posts, Contact
A content management system where you can update text, swap images, and add new project entries yourself. No developer needed.
Mobile load time under 1.5 seconds, guaranteed (compared to 8.6 seconds today)
Full search engine setup: business info Google can read, sitemap, Google Analytics, search tracking
New Google Business Profile for the San Jose location
You own all the code, content, hosting account, and CMS

What this can't do (vs. Best)

Each project stays on a single shared index page — no individual case study pages per project
Less room to feature your most important work (Jewel Condos, Christie House, Beth JL, etc.) as standalone marketing pieces
Smaller visual footprint — fewer pages Google can rank and fewer URLs to share on LinkedIn

Timeline: 3–4 weeks

Best for: you want a fast modern site without rethinking your page structure. Same content as today, dramatically better foundation.

Review the full Statement of Work →

Side-by-side comparison

What's actually in each option.

Feature	01 · Good Polish	02 · Best ★ Rebuild + Portfolio	03 · Better Rebuild
Brand-new site on a modern fast stack
Mobile load time under 1.5 seconds	8.6s ceiling
Pages included	7	12–15	6–7
Individual case study page per major project			add later $300 each
Address & contact info updated for San Jose
Copy refreshed for Bay Area positioning
Google Business Profile for San Jose
Content management system — edit yourself	stays on builder
You own the code, content, hosting account
Timeline	1–2 weeks	4–6 weeks	3–4 weeks
Pay once, walk away Just the build. You handle ongoing maintenance yourself.	$3,495	$7,500	$5,750
Pay once + ongoing Care Plan Same one-time build fee, plus we keep maintaining the site monthly.	$3,495 + $179/mo 6-month minimum	$7,500 + $219/mo 12-month minimum	$5,750 + $219/mo 12-month minimum
Or, monthly subscription No upfront fee. One monthly price covers the build and ongoing care, bundled together.	$649/mo 6-month minimum	$999/mo 12-month minimum	$749/mo 12-month minimum

Included Not in this option

My honest recommendation

Option 02 — the Best tier.

Why Best is the right call:

A relocation is the single best moment to invest in infrastructure that won't need replacing for five years
You're already changing address, business registrations, and market positioning — adding the site refresh costs the same logistical effort either way
2KTA arrives in San Jose with a fast, clean, search-friendly presence on day one — not six months later
Individual case study pages are the part most architects skip and most regret skipping
Each major project becomes its own piece of marketing that works for you in Google and on LinkedIn for years

Option 03 (Better) is a sensible compromise if:

You don't have time to assemble the content for individual case study pages right now
You want the same modern foundation, same fast site, same CMS — just with all projects on one shared page like today
You can always upgrade to individual case study pages later ($300 each), no rebuild required

Polish (Option 01) is the cheapest path. The honest tradeoffs:

Gets you a presentable site this month with minimum disruption
The 8.6s mobile load-time ceiling stays — your current builder can't go faster
You'll likely come back wanting to rebuild within 12-18 months anyway
If budget is the only constraint, that's the honest call. If it isn't, I'd skip it.

— Bruce Johnson, Bay Pulse Marketing

A web presence built for 2KTA's next chapter — from Toronto to San Jose.

Three full redesign concepts of your new site, built and ready to view.

What you get — site & service.

Built modern, owned by you.

Local, solo, no handoffs.

The technical case behind the options.

Pick the depth that fits the moment.

Polish & Reposition

Modern Rebuild + Portfolio Pages

Modern Rebuild

What's actually in each option.

Option 02 — the Best tier.

Same domain. New site behind it.

Ready to move?