Bay Pulse Marketing Proposal prepared for 2KTA Architects · May 13, 2026
Confidential Proposal

A web presence built for 2KTA's next chapter — from Toronto to San Jose.

Below are three paths for rebuilding 2KTA's site to match the relocation: one that polishes the existing builder, one that rebuilds on the same long-term stack our other custom clients use, and one in WordPress for maximum portability. Each is offered as either a one-time engagement or a monthly subscription.

Prepared for
2KTA Architects
Prepared by
Bruce Johnson · Bay Pulse
Date
May 13, 2026
Valid through
June 30, 2026
Three paths forward

Pick the depth that fits the moment.

Each option is offered with two pricing structures: a one-time engagement with 30 days of revisions included, or a monthly subscription with no upfront fee that includes the build amortized plus ongoing care.

Option 01

Polish & Reposition

Stay on the current MyWebsiteBuilder platform
  • New H1, meta descriptions, and image alt text across every page
  • Copy update for Bay Area positioning (Toronto heritage, San Jose presence)
  • Portfolio reordered to lead the homepage
  • GA4 + Google Search Console wired up
  • Schema markup if the builder allows it (verified in editor first)
  • New Google Business Profile in San Jose
  • The 8.6s load time (platform-locked)
  • CMS flexibility or future scalability
  • Design quality ceiling of the builder template
Timeline: 1–2 weeks
One-time + 30-day revisions
USD $2,200
Single invoice, deliverable in 2 weeks
Monthly subscription
USD $349/mo
6-month minimum — $2,094 total, includes ongoing care
Best for: the fastest, cheapest fix — accepts a performance ceiling the platform can't escape.
Option 03

WordPress

Managed WordPress hosting · Custom theme · Yoast SEO
  • Custom WordPress site on managed hosting (WP Engine or Kinsta)
  • Premium framework theme tuned for architecture portfolios
  • Yoast SEO, schema, sitemap built in
  • Sub-2.5s mobile load time
  • 301 redirects from existing 2kta.com URLs
  • Plugin setup, security hardening, daily backups
  • Content migration of all existing pages and projects
  • Standard platform — any WordPress developer can maintain it
  • Less vendor lock-in to Bay Pulse specifically
Timeline: 4–5 weeks
One-time + 30-day revisions
USD $4,995
+ optional $179/mo care plan after revisions period
Monthly subscription
USD $699/mo
12-month minimum — drops to $179/mo for care afterward
Best for: a familiar platform you can find help for anywhere. Slightly slower than the custom stack but a safe, well-understood choice.
Where 2kta.com is today

The technical case behind the options.

I ran a fresh technical audit on 2kta.com before drafting this proposal. The site has a clear, honest portfolio of meaningful work — Jewel Condos, Christie House, Beth JL, the Halton Sport Centre — but the technical and SEO layers are not pulling their weight for a firm of your standing. The audit below explains why a rebuild (Options 2 or 3) is the recommendation rather than only polishing what's there.

8.6s
Mobile load time (LCP)
Target: under 2.5s
57/100
Mobile performance score
Target: 90+
0
Keywords ranked in Google
(globally, all countries)
1/5
Security headers present
HSTS, CSP, frame protections missing
1
2kta.com is invisible to search engines. Independent SEO tracking shows the site currently ranks for zero keywords — globally. If a prospective client types "Toronto architect," "San Jose residential design," or virtually any service term into Google today, 2kta.com does not appear. The 84 referring domains pointing to the site exist, but Google isn't passing their value because the on-page signals (H1, schema, structured data) are missing. Every visitor today is direct (someone who already knows the firm) or a referral click.
2
Mobile load time is 8.6 seconds. For a prospective client browsing on a phone — the majority of architecture firm research happens this way — most visitors leave before the homepage finishes loading. Even with strong rankings, this would suppress conversion. Without rankings, it compounds the discoverability problem.
3
The homepage is missing core SEO signals. No H1 heading, no meta description, no structured data telling search engines what 2KTA is or where it operates. The Toronto address is in the footer but isn't formatted in a way Google can pick up. This is the root cause of the zero-keyword ranking — there is nothing for Google to index.
4
The portfolio is buried. Your Toronto work — Jewel Condos, Christie House, Beth JL Synagogue, the Halton Sport Centre — is the strongest argument for hiring 2KTA, and it takes effort to find on the current site. For a relocation, this is also a missed opportunity: the work is the proof of capability you bring with you to the Bay Area.
5
Current platform is a registrar-bundled builder. The site appears to be built on MyWebsiteBuilder (a white-label sitebuilder common in registrar packages). It limits how far we can push performance and structured data on the existing site. This shapes the options below.
My honest recommendation

Option 02 — the custom stack.

A relocation is the single best moment to invest in infrastructure that won't need replacing for five years. You're already changing address, business registrations, and market positioning. Doing the site at the same time means 2KTA arrives in San Jose with a fast, clean, search-friendly presence on day one — not six months later.

WordPress (Option 03) is a sensible, well-understood choice and a fine fallback. The ongoing plugin and security maintenance gradually eats the savings, but if portability matters more than performance, it's a reasonable pick.

Polishing the current builder (Option 01) is the cheapest path. It will get you a presentable site this month, but the load-time ceiling is real — you'll likely come back to me in 12–18 months wanting to rebuild anyway. If budget is the only constraint, that's the honest call. If it isn't, I'd skip it.

— Bruce Johnson, Bay Pulse Marketing
If we choose Option 02 or 03

Same domain, no downtime, no lost referrals.

A rebuild on the same 2kta.com domain preserves your brand and any inbound links. The migration is paced so the old site keeps serving visitors until the new one is fully ready.

1
Discovery
Strategy call, content audit, brand direction
2
Concepts
Three design directions, you pick one
3
Build & stage
Stage on staging.2kta.com for your review
4
301 redirects
Every old URL maps to its new home
5
DNS swap
Cutover when ready, monitor for 30 days

Ready to move?

A 20-minute call is the easiest way to confirm scope and answer questions. Or, if email's easier, just reply with which option you'd like to move on and I'll send a contract.